All Posts
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Why I Don't Take Every Project (And That's Fine)
Not every project is a good fit. Learning to say no has been one of the most valuable business skills I've developed.
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What Building Enterprise Systems Taught Me
Five years at Wells Fargo taught me more about reliability and edge cases than any course ever could.
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When AI Is Overkill (Most of the Time)
Everyone wants AI until they realize a simple script would've done the job better.
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Why I Turn Down Half My Discovery Calls
If I can tell in the first five minutes we're not a fit, I'll say so. Saves everyone time.
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What I Learned Spending $0 on Marketing
Referrals and good work have been enough. Here's why I haven't felt the need to change that.
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The Real Cost of Manual Work
That thing you do manually every week? It's probably costing more than you think.
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Audit Your Lifestyle
A simple friction audit framework that helps you identify and eliminate daily annoyances. The same thinking scales to business processes.
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What You're Actually Paying For When You Hire A Consultant
What you're actually paying for isn't the technical work. It's understanding your business and genuine investment in your success.
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Technical Skills Won't Save You Anymore
The technical implementation is becoming commodity. The strategic thinking isn't.
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