Writing
I write about work, mostly. Building things. Running a small business. Figuring it out as I go. Some of it's practical. Some of it's just me trying to understand something by putting words to it.
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Running A Practice Out Of A Shed
What running a solo consultancy from a 12x16 shed costs you, and what it forces you to get right about small practice operations.
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Building The Thing That Builds The Thing
Building internal tools feels like procrastination, but it compounds over time. Learn when to build, what to avoid, and how the math works.
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What I Got Wrong About Selling Automation
Selling automation is not a technical problem. Learn what drives client trust, better positioning, and lessons from real consulting work.
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Why I Don't Take Every Project (And That's Fine)
Not every project is a good fit. Learning to say no has been one of the most valuable business skills I've developed.
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What Building Enterprise Systems Taught Me
Five years in enterprise infrastructure taught me more about reliability and edge cases than any course ever could.
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When AI Is Overkill (Most of the Time)
Everyone wants AI until they realize a simple script would've done the job better.
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Why I Turn Down Half My Discovery Calls
If I can tell in the first five minutes we're not a fit, I'll say so. Saves everyone time.
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