Everything you're building is leaking.
Leads fall through cracks. Emails land in spam. Nobody knows what's converting. Foundation fixes the infrastructure so the rest of it actually works.
The cost of doing nothing
Every lead that hits a broken form or dead inbox is revenue you already paid for and lost.
Every email that lands in spam burns the sender reputation you'll need later.
Every week without tracking is a week you're spending money blind.
Every manual follow-up you forget is a customer your competitor gets instead.
What you walk away with
Lead Capture
▼Your first lead source connected and producing. Whether that's a Meta ad, a website form, or a landing page opt-in, leads flow directly into your CRM, tagged by source, with an instant auto-response and team notification.
CRM and Pipeline
▼Sales pipeline with stages that match how you actually sell. Contact tags, custom fields, and segmentation so you can find anyone and know where they are.
Payment Processing
▼Stripe or your processor connected. Products configured. Receipts and confirmations automated. You can take money on day one.
Email Infrastructure
▼Domain authentication (SPF, DKIM, DMARC) so your emails land in inboxes, not spam. Sending domain verified and deliverability confirmed.
Booking and Intake
▼Calendar connected for scheduling. Intake forms or applications built and routed. No more back-and-forth emails to book a call.
Tracking
▼Google Analytics or Meta Pixel installed. Basic conversion events configured. You'll know where traffic is coming from and what it's doing.
Integrations
▼1-2 core integrations connecting your most important tools. Calendar, forms, payment processor, whatever needs to talk to the CRM.
Documentation and Training
▼System overview document, credentials, a Loom walkthrough of everything, and post-handoff support so you're not lost after delivery.
Sound familiar?
Contacts in spreadsheets, no pipeline
Paying for a CRM nobody configured
Tracking is broken, can't tell what works
Emails landing in spam
Running everything on manual follow-up
Built a CRM but have zero leads in it
Just hired marketing with no system to work in
Need a system AND traffic, not just the system
Timeline
1-2 Weeks
Discovery to handoff
Full Ownership
Everything documented
Post-Delivery
7-14 days support included
Not sure if Foundation is where you start?
The review identifies exactly where you are and what to build first. It credits toward any project.
Book an Infrastructure Review