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Read Article →I'm Seth Forte. I eliminate manual work so that you can focus on what matters.
Below are real projects and their results.
I know this is a long shot, but hear me out.
I began partnering with Wells Fargo building systems that process millions of transactions every day. The kind where if something goes wrong, it's a really bad day for a lot of people.
That experience taught me how to build things that don't break and how to automate processes so they run on their own.
Now I run Forte Web Designs, where I build automation systems for growing businesses.
Here's what I noticed. Small and medium-sized businesses are drowning in manual work that could be automated in a weekend. They're spending 10-20 hours every week copying data between systems, sending the same emails over and over, and doing tasks that make them think "there has to be a better way."
There is a better way.
The same principles that keep bank systems running apply to your business. Build it once, make it reliable, let it run without constant intervention.
Here's the deal. I'll build you something small first to prove it works. Usually free or very low cost. If you like it and it makes sense, we keep going. If not, no hard feelings. You got free automation and I got practice.
Sound fair?
I'm weirdly transparent about this stuff. Here are three recent projects.
They needed to analyze 200K+ transactions to figure out what was actually making them money. Doing this manually was taking forever.
I built a system that did the following.
Timeline was 3 weeks from "hey can you help" to "this actually works"
They're shooting films across 6 different locations and had no idea where hundreds of pieces of equipment were at any given time. Everything was tracked in spreadsheets that nobody updated.
I built a system that does the following.
They haven't lost a single piece of equipment since we launched it.
They're an auction and resale operation processing 1,500 to 3,000 products monthly. Everything was manual. They were drowning.
I built a system that does the following.
It's been running for months without breaking. That's the test.
Look, everyone claims they can automate your business. Most are full of hot air.
I spent years building systems at a bank where breaking things isn't just bad, it's national news bad. You learn real fast how to build stuff that works and keeps working.
I don't automate everything because that would be dumb. I automate the boring repetitive stuff. The tasks you do the exact same way every time. The things that happen so often you could do them in your sleep. The work that doesn't need you making complex decisions.
And I don't use fancy AI when you don't need it. Sometimes you need the advanced stuff. Sometimes you just need "when this happens, do that" and boom, you're done.
Here's what most people get wrong. The technical part is easy. I can build automation in my sleep. The hard part is understanding your business well enough to know what to automate and what to leave alone. That's where most consultants fail. They automate the wrong things or automate broken processes.
I spend more time understanding how your business actually works than I do writing code. Because if I automate the wrong thing, it doesn't matter how good the automation is.
My whole goal is to deliver more value than I cost. If I can't do that, I don't deserve your money. Pretty simple.
Here's the part nobody else will tell you. Sometimes automation isn't the answer. Sometimes your process is broken and slapping automation on top just makes it break faster. I'll tell you that honestly instead of taking your money.
I price based on results, not hours.
If the automation doesn't save you time or make you money, you don't pay. I say this with confidence because business growth isn't luck. It's a system.
I've built enough of these to know what works and what doesn't. If I can't deliver more value than I cost, I don't deserve to get paid. Pretty straightforward.
Here's how we actually start. I build something small first to prove it works. Usually free or very low cost. You see the value before spending real money. If you don't like it or it doesn't work, we're done. No hard feelings.
Once you've seen it work, we talk about what else makes sense. Projects run anywhere from $500 to $25,000 depending on complexity. Small wins. Big transformations. Whatever fits.
The math is simple. If automation saves you 10 hours per week, that's $25K to $50K in annual savings. Most projects pay for themselves in 1 to 3 months.
The CR Deals project saved $52K in the first year. Cost a fraction of that. Still running months later with zero problems.
That's the standard.
I'm not great at sales. I'm kind of awkward on discovery calls if I'm being honest. But I'm really good at building things that work.
My process is simple and looks like this.
You tell me what's eating up your time. I'll tell you honestly if automation makes sense or if you should just fix the process first. No pressure.
Usually free or very low cost. You see exactly what you're getting. No surprises. If it doesn't work or you don't like it, we're done. No hard feelings.
Once you've seen it work, we deploy fully and add anything else that makes sense. Usually takes 2 to 6 weeks depending on complexity.
Most clients want me around for optimization and new workflows as they grow. Monthly retainers available. Some just want the project done. Both are fine.
Here's what I build, straight to the point.
I build process automation that actually works reliably. Custom AI solutions for real business problems. Document processing and data extraction. Smart systems that route things to the right people.
I build custom web applications. Connections between systems that don't talk to each other. Databases for people who hate databases. Everything from idea to working product.
I build hand-coded websites that load fast and rank in Google. No templates. No page builders. Built for your actual business. Lead capture and conversion optimization. Everything works on phones and tablets.
I connect your tools so data flows automatically. Customer management systems. Marketing platforms. Payment processors. Custom connections. Clean data means better decisions.
I help business owners make smart decisions about automation, AI, and scaling operations. I also mentor technical professionals transitioning into consulting, leadership roles, or starting their own businesses.
"Seth built an automation system that saved us 20+ hours per week. The ROI was immediate and the system actually works reliably, which is rare."
This is from a client at a mid-sized company
"We tried to automate this ourselves and failed twice. Seth made it look easy. Six months later it's still running perfectly."
This is from a film production company owner
"Most consultants overpromise. Seth was almost too conservative about what he could deliver. Then he over-delivered anyway."
This is from a fintech client
I write about AI automation, software engineering, and building a consulting business. Real lessons from building real systems.
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Here's the reality. If you're spending hours every week on manual tasks, I can probably help. I've done it for fintech companies, film productions, auction houses, and dozens of other businesses.
I'll be honest about whether automation makes sense. Sometimes it doesn't. Sometimes you need to fix your process first. I'll tell you that instead of taking your money.
But if it does make sense, I'll build you something that actually works reliably, pays for itself in 1 to 3 months, doesn't require constant maintenance, and solves a real problem instead of creating new ones.
We can start small. Build one thing. Prove it works. Then decide if we keep going.
Worth a conversation?
I usually respond within 24 hours on weekdays.
I'm a software engineer turned consultant.
I partner with Wells Fargo building systems that process millions of transactions every day. The kind where if something goes wrong, it's a really bad day for a lot of people. That experience taught me how to build things that don't break and how to automate processes so they run on their own.
But I kept seeing smaller businesses spending hours on tasks I could automate in a weekend. They didn't need enterprise software. They just needed someone who knew how to connect the dots and make systems reliable.
So I started Forte Web Designs as a consultant helping businesses eliminate manual work through automation and custom software.
I'm based in Texas. I work with clients nationwide. I probably drink too much coffee. I'm not great at small talk but I'm excellent at solving problems.
I also write about what I'm learning and coach business owners on how to run more efficient operations, where to automate, and how to scale without constant headcount increases.
My philosophy is pretty simple. Build things that work. Be honest about limitations. Deliver more value than I cost. Don't overthink it.
If that sounds like someone you'd want to work with, let's talk.