I BUILD SYSTEMS THAT WORK

The technical work is the easy part.
Understanding your business is what matters.

Schedule a Call See What I've Built

Featured in Dallas Innovates, BuiLT, and Orbie. Five years building enterprise-grade automation at Wells Fargo. Now helping businesses eliminate manual work without the enterprise price tag.

Currently building automation systems for growing businesses that are ready to eliminate manual work. Taking on 2-3 new projects monthly.

BACKGROUND

Most automation fails within six months. Not because the technology doesn't work, but because it was built fast instead of built right.

I spent five years at Wells Fargo building systems that handle millions of transactions daily. The kind where downtime costs six figures per hour and "good enough" isn't acceptable.

That environment taught me what separates automation that works from automation that breaks:

Architecture matters more than tools. I've seen simple workflows outlast complex ones because they were designed for scale from day one.

Error handling isn't optional. When something goes wrong at 2 AM, the system should recover itself or tell you exactly what broke and why.

Documentation saves relationships. Six months from now, someone needs to understand how this works. Future you will thank present you.

Here's what makes my approach different: I turn down projects that don't make sense. If fixing your process is smarter than automating a broken one, I'll tell you, even when it costs me revenue. I'm optimizing for relationships, not transactions. That means thinking strategically about where your business is headed, not just what checks a box today.

The technical solution isn't the hard part. Understanding your business is. That's why every proposal I send includes a complete project plan (gotchas, hidden costs, everything you need to know) free, no contract required. Because that's not where the value lives.

I started Forte Web Designs because I kept seeing businesses drowning in manual work that could be automated in a weekend. They didn't need enterprise software. They just needed someone who knew how to connect the dots and make systems reliable.

Most of my clients come from two places: they tried template solutions that didn't fit their business, or they hired someone who built fast and disappeared when it broke.

I take on limited projects each month. Not because of artificial scarcity, but because I can't deliver quality while juggling 20 clients. You get direct access to me, not an account manager reading from a script.

WHAT I'VE BUILT

Revolut (Fintech)

£4M growth pathway identified through AI-powered financial analytics

They needed to analyze 200,000+ transactions across 90 days to identify profitability drivers. Built an AI system that automated the entire analysis pipeline. Reduced analysis time by 90%, from weeks to hours. Identified a £4 million growth opportunity that led to immediate strategic pivots.

CR Deals Cincinnati (E-commerce)

$52K saved annually processing 3,000 products monthly

Leading auction house was drowning in manual product listing work. Built an enterprise AI system that handles product photography analysis, automated content generation for 50-100 products daily, and multi-platform distribution. Complete autonomous operation running 24/7.

Modern Bungalow (E-commerce)

9 email types automated for furniture company

Denver furniture retailer needed to eliminate manual order status updates. Built a system that monitors Shopify orders every 5 minutes and automatically sends the right email based on order status. Handles made-to-order workflows, production updates, and delivery coordination. Zero manual intervention.

Hollow Bamboo Film Productions (Operations)

20+ hours per week saved across 6 film sets

Film production company tracking hundreds of equipment items across multiple locations with spreadsheets. Built custom Google Sheets automation with QR code mobile access and real-time multi-location sync. Complete equipment visibility without the manual updates.

WHAT CLIENTS SAY

"Seth is super responsive and very proactive with communication throughout the stages of the project. He's very good at thinking through the logic of how to best automate a process, and then executing on that vision. Definitely will work with him again."

- Modern Bungalow

"I had a frustrating n8n workflow that kept breaking. Spent way too long banging my head against it before hiring Seth. He figured out the problem immediately and fixed it in 2 hours when he quoted 3-4. And the kicker? He did this while on vacation. I told him no rush, but he just knocked it out anyway. The workflow runs perfectly now and he added error handling so it won't break again. Fair price, fast turnaround, went above and beyond."

- Geoff Skow

WRITING AND INSIGHTS

I write about automation, software engineering, and building a consulting business. Real lessons from building real systems.

The Forte Method Oct 20, 2025

Audit Your Lifestyle

A simple friction audit framework that helps you identify and eliminate daily annoyances. The same thinking scales to business processes saving 20+ hours weekly.

Read Article
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HOW THIS WORKS

Most clients start with a single automation project to solve their biggest bottleneck. After seeing measurable results, many transition to ongoing optimization as they discover more opportunities.

I'm selective about projects. I only take work where I'm confident I can deliver real ROI. If automation isn't the answer, I'll tell you that upfront and point you in the right direction.

Here's the typical process:

Discovery Call (30 minutes)

We talk about what's slowing you down. I ask questions about your current workflow, where time disappears, and what you've already tried. I tell you honestly whether automation makes sense for your situation.

Some problems need better process, not more automation. Some need a different tool entirely. If I can't help you, I'll say so and suggest alternatives.

Proposal & Scope (2-3 days)

If we're a good fit, I send a detailed proposal with clear deliverables, timeline, and investment. You see exactly what you're getting before committing.

No vague "we'll build you a system" promises. Specific functionality, specific outcomes, specific milestones.

Proof of Concept (1-2 weeks)

For larger projects, we start with a small prototype. You see what you're getting before the full build. This catches misalignment early when it's cheap to fix.

Most clients are surprised by how much a simple prototype reveals about their actual workflow versus how they thought it worked.

Full Implementation (2-6 weeks)

Build the complete system. Test thoroughly with your team. Deploy when it's actually ready, not when a deadline says so.

This includes training your team, documenting everything, and making sure you can manage it without me if needed.

Ongoing Support (Optional)

Available if you want it. Not required if you don't. Some clients prefer one-off projects. Others want continuous optimization as their business evolves. Both work.

Timeline & Results

Most clients see measurable time savings within 30 days. Complete ROI typically happens in 1-3 months. I'm not building things that take years to show value. I'm building things that pay for themselves fast, then compound from there.

LET'S TALK

If you're spending 10+ hours per week on manual work that could run automatically, let's have a conversation.

Even if you don't hire me, I'll show you what's possible. Worst case, you get free consulting on your automation opportunities. Best case, we build something that saves you 20+ hours weekly and pays for itself in 60 days.

Schedule a Call seth@fortewebdesigns.com

ABOUT

Seth Forte headshot

I'm Seth Forte. I build automation systems for businesses through Forte Web Designs.

My approach is simple: deliver more value than I cost, or don't take the project. I turn down work that doesn't make sense, even when it costs me revenue. I'm building a business on relationships, not transactions.

When I'm not building systems, I'm at the gym, gaming, or writing about what I learn. I live in Grapevine, Texas and work with clients nationwide.

Most of what I know, I share for free on this site. Some of it you can hire me to build for you.

Want to work together?

Schedule a call: calendly.com/sethforte

Email: seth@fortewebdesigns.com

Company site: www.fortewebdesigns.com